კონკურსი ბრენდინგის მომსახურებაზე

კონკურსის შესახებ:

The USAID Agriculture Program is implemented by CNFA in Georgia. The USAID Agriculture Program is a five-year activity that aims to accelerate growth of agricultural sub-sectors that demonstrate strong potential to create jobs and increase micro, small and medium enterprises (MSME) revenues. The USAID Agriculture Program provides competitive cost-shared grants and technical assistance (TA) to address identified gaps in horticultural value chains (VCs), namely berries, stone fruits, pome fruits (apples), culinary herbs, perishable vegetables, table grapes , mandarins and nuts, that will result in the improved productivity and productive capacity of MSMEs, strengthened value chain linkages, increased access to markets, and improved capacity of MSMEs, cooperatives, associations and service/information/extension providers.

In February 2019, the USAID Agriculture Program launched a technical assistance program for Georgian agribusinesses operating in the Program`s priority value chains (VCs). One of the priority areas for assistance is branding and marketing, both for primary producers and food processors, as a strong, well-positioned brand is vital to Georgian agribusinesses across all VCs. It provides a competitive advantage that contributes to increased numbers of customers, sales, and sustainability. With this in mind, the Program provides a cost-shared branding support for grant recipients and beneficiaries to help them develop:

** Brand name, logos, labels, and packaging
** Promotional materials
** Informational websites.

By this RFQ, the USAID Agriculture Program intends to support its beneficiary company Geoflower Ltd that was founded in 2007 and is engaged in production of dried wild fruits and medicinal herbs. From harvest through to finished products, the company`s activities include the collection of raw materials; manual sorting; washing, cutting, drying, and cooling of finished products; bulk packaging and storage. As an export-oriented producer, the company supplies finished products to a variety of markets including Germany, Spain, Poland, Bulgaria, and Turkey. With recently improved and expanded facilities, and added capacity for larger orders, the company is well suited to handle new business from other EU and MENA markets. Geoflower plans to launch a new line of products and move into retail sales. In this regard, the company needs to develop a brand name, a logo, labels and a website to create visibility of these products and contribute the brand competitiveness on the local and export markets.

Offerors are responsible for ensuring that their offers are received by CNFA in accordance with the instructions, terms, and conditions described in this RFQ. Failure to adhere with instructions described in this RFQ may lead to disqualification of an offer from consideration.

See full RFQ in the attached file.

Offer deadline and protocol:

Offers must be received no later than 16:00, Georgia Standard Time, on May 12, 2020. Offers must be submitted by email: bsp@apgeorgia.org

წყარო: http://jobs.ge